The “UNICEF Municipal Seal of Approval” is a communication and social mobilisation strategy aimed at promoting the achievement of the MDGs and the realization of children’s rights in Brazilian municipalities. The strategy was conceived by UNICEF Brazil and was initiated in the State of Ceará. As of 2004, it was extended to one of the poorest areas –the Semi Arid region – which includes 11 states and 1,416 municipalities-, and received political support through the national agreement “Pact: a World Fit for Children and Adolescents in the Semi Arid Region”. Currently, the initiative is in its 4th edition.

The Seal is a certification process which acknowledges progress of municipal public administrations to improve children’s living conditions. The principle is to trigger positive competition among public administrations to grant them visibility for their achievements and to ensure they do not lag behind in improving child well-being.

Cities and municipalities in the region are grouped in clusters based on wealth indicators to ensure a fair competition among towns with similar conditions. The evaluation process, which involves quantitative (collection of data, based on indicators), and qualitative assessment strategies (public consultations and fora), is based on three areas: a. Social Impact; b. Public Policy Management and c. Social Mobilization. Each area of assessment has a number of goals and correlated indicators (agreed between UNICEF and the local authorities) which cover basic and special needs of children in the areas of health, education, protection, water, culture, water and sanitation, race and ethnicity.

A city wins the Seal only if a minimum predefined score is obtained in each of the three areas. The Seal of Approval is an international prestigious certificate that cities can display once they have obtained it.

Review the Table of indicators (English version)

For more information:
Good practices

Parameters from other initiatives in Brazil:

Projeto Prefeito Amigo da Criança (The Mayors’ Child Friendly Project), Abrinq Foundation, Brazil.
Projeto Municipio Amigo da Criança (Child Friendly Cities Project), Conselho Nacional de Secretarios Municipais de Saude (CONASEMS), Brazil.