Media, both traditional and social media, have a very important role to play in building child-friendly cities. They can:

  • Shape attitudes and opinions and raise awareness around issues of concern for children in their cities and communities.
  • Provide platforms for children to participate in and voice their opinion on matters that are important to them.
  • Help hold governments, including local governments, accountable for their actions towards children.

Social media, in particular, provides young people with a vast platform to express themselves and connect with one another, also around events in their communities and cities. Through social media, young people and those who care about them can advocate on their own behalf and support others to do the same.

With this reach, media companies, professionals as well as regulators, have a great responsibility to ensure that the dignity and rights of children are preserved at every step of the way.